PRIVACY POLICY

Last updated: 14 August 2026

This Privacy Policy describes how Merritt London collects, uses and protects your personal information when you visit or make a purchase from merrittlondon.uk.

We are committed to handling your personal information carefully, securely and transparently.

INFORMATION WE COLLECT

When you visit our website, place an order or contact us, we may collect information such as:

1. Your name

2. Email address

3. Phone number

4. Billing address

5. Shipping address

6. Order and purchase details

7. Payment confirmation information

8. Device and browser information

9. IP address

10. Website activity, such as pages viewed, products viewed and items added to your basket

11. Communications you send to us

We collect information that is reasonably necessary to operate our store, process orders, provide customer service, improve your shopping experience and meet our legal obligations.

HOW WE USE YOUR INFORMATION

We may use your personal information to:

1. Process and fulfil your order

2. Send order confirmations and delivery updates

3. Provide order tracking

4. Respond to customer service enquiries

5. Manage returns, refunds and exchanges

6. Prevent fraud and protect the security of our store

7. Improve our website and shopping experience

8. Provide relevant advertising and measure website performance, where permitted

9. Send marketing emails where you have subscribed or where otherwise permitted by law

10. Comply with legal, accounting and tax obligations

OUR LEGAL BASIS FOR USING YOUR INFORMATION

Depending on how we use your information, we may process it because:

• It is necessary to fulfil our contract with you, such as processing and delivering your order

• We need to comply with a legal obligation

• It is necessary for our legitimate business interests, provided those interests do not override your rights

• You have given us your consent, where consent is required

Where we rely on your consent, you can withdraw it at any time.

SHOPIFY

Our store is hosted on Shopify.

Shopify provides the ecommerce platform that allows us to operate our online store and sell our products to you.

Your personal information may be processed and stored through Shopify's systems, databases and services in connection with your use of our store.

PAYMENTS

Payments are processed securely through trusted payment providers.

Merritt London does not store your full credit or debit card details.

Depending on the payment method you choose, your payment information may be processed by card networks, digital wallet providers or other secure payment services available at checkout.

SHARING YOUR INFORMATION

We may share personal information with trusted service providers where reasonably necessary to operate Merritt London and provide our services.

This may include:

1. Shopify

2. Payment processors

3. Delivery carriers

4. Fulfilment and logistics partners

5. Customer service tools

6. Email and communication providers

7. Analytics providers

8. Advertising platforms, where permitted

9. Professional advisers or authorities where required by law

We only share the information reasonably necessary for these providers to perform their services or where required by law.

For example, delivery and fulfilment partners may receive details such as your name, delivery address, contact information and relevant order details so that your order can be prepared and delivered.

INTERNATIONAL DATA TRANSFERS

Some of the service providers we use may process personal information outside the United Kingdom.

Where personal information is transferred internationally, we take reasonable steps to ensure that appropriate safeguards are used where required by applicable data protection law.

MARKETING EMAILS

If you subscribe to receive marketing from Merritt London, we may send you information about new arrivals, offers, sale events and other store updates.

You can unsubscribe at any time by clicking the unsubscribe link included in our marketing emails or by contacting us at:

info@merrittlondon.uk

Unsubscribing from marketing will not prevent us from sending essential messages relating to an order you have placed.

COOKIES AND SIMILAR TECHNOLOGIES

Our website uses cookies and similar technologies to operate correctly, remember preferences, understand how our website is used and, where permitted, support advertising and marketing.

Some cookies are essential for functions such as your basket and checkout.

Where required, non-essential cookies and similar technologies are used in accordance with your consent choices.

You can manage your privacy and cookie preferences through the options provided on our website. You can also manage certain cookies through your browser settings.

DATA SECURITY

We take reasonable technical and organisational measures to protect your personal information against unauthorised access, loss, misuse or disclosure.

We also use established ecommerce, payment and service providers to help us process information securely.

However, no method of electronic transmission or storage can be guaranteed to be completely secure.

DATA RETENTION

We keep personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

• Process and manage orders

• Provide customer service

• Maintain appropriate business and transaction records

• Resolve disputes

• Prevent fraud

• Meet legal, accounting and tax obligations

Different types of information may be kept for different periods depending on why we collected it and any applicable legal requirements.

YOUR PRIVACY RIGHTS

Depending on the circumstances, UK data protection law may give you rights in relation to your personal information, including the right to:

• Request access to your personal information

• Ask us to correct inaccurate information

• Request deletion of your information in certain circumstances

• Request restriction of processing in certain circumstances

• Object to certain uses of your information

• Request portability of certain information

• Withdraw consent where processing is based on consent

You also have the right to object to the use of your personal information for direct marketing.

To make a privacy request, please contact us at:

info@merrittlondon.uk

We may need to verify your identity before completing certain requests.

You also have the right to raise a concern with the UK Information Commissioner's Office (ICO) if you believe your personal information has been handled in breach of applicable data protection law.

THIRD-PARTY LINKS

Our website may contain links to websites or services operated by third parties.

We are not responsible for the privacy practices, security or content of third-party websites. We recommend reviewing their privacy information before providing personal information to them.

CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes to our practices, services or legal requirements.

The latest version will always be published on this page together with the date it was last updated.

CONTACT US

If you have any questions about this Privacy Policy, your personal information or how we handle your data, please contact us at:

Merritt London
Operated by BobvdM
Email: info@merrittlondon.uk
Address: Beiaardierlaan 11, 2694 BL, 's-Gravenzande, The Netherlands